Ugh, the headache of trade show logistics! We have all been there; the wondrously disappearing delivery, the mile-long back-up in the trade show loading dock, or the “not responsible for damaged items” excuses.

The total goal of your trade show display graphics is to bring the right attendees to your booth with a short, but forward statement. Especially for newer, not well-known brands, it’s crucial to remember that using only your company name typically will not achieve that purpose. It is unlikely for an attendee to play a guessing game as to what your brand is about; and they will move on to the next booth. Here are a few tips to accomplish this goal and make you stand out more than other exhi...