Every time you sell your product or service at a trade show, you put in a lot of effort, time and money. Therefore, it is important to find every way of maximizing that investment.

Your main objective should be to create attention to your business; attention that remains even after the show, no matter what your budget is. Here are some tips to follow that will ensure a memorable display at a price even the smallest budget can achieve.

Seasoned trade show exhibitors know that bigger booths tend to garner the most attention from the attendees. A bigger booth means that larger dynamic displays can be set up, so everyone can’t help but look at the exhibit. Understandably, then, event marketing staff working with smaller budgets might sometimes feel discouraged, anxious that their humble little booth won’t reap a competitive return on investment (ROI).

Exhibiting at trade shows. How hard can it be? All you do is show up and talk to people, right? Exhibiting is actually much harder than it looks. With that being said, trade shows have continually remained very popular because they can yield great results when done correctly.

If you are exhibiting for the first time, DoTradeshow.com wants to help shorten your learning curve with these four tips you need to succeed: