Blogs on Trade Show Displays, Exhibits, and Pop Up Booths
With the threat of the Coronavirus, many people are taking pause before booking their travel to the next event. This is a unique situation and hopefully it will be over soon. However, as trade show and event professionals, you may wonder what you need to think about when preparing to travel or organize your next event. If you are not the event organizer, do you even go?
Business has changed! Wow that's an understatement. Like many of you, we have just reopened after being closed for almost two months due to the COVID-19 crisis! We hope you are able to reopen for business soon, if not already. As you finally reopen, you might find it necessary to relaunch your business to a changed environment.
With the coronavirus pandemic rapidly changing how companies operate across the U.S., many businesses have taken to email, social media, in-store and building-front signage to communicate with customers about what they are doing to respond.
Great exhibits start with a well-defined goal. Before you plan your next trade show, ask yourself what you are trying to achieve. Having goals gives you a target to focus on and a path to follow, so you can get the most out of exhibiting.
Have you ever arrived at your event, and realized that your display had incorrect information, or was outdated or damaged at your last event but not repaired?
Did you know that some of your trade show staff were watching a ball game over the phone instead of talking with your customers?
Have you wondered why your trade shows did not turn out as well as you had hoped?
DoTradeshow would like to thank our customers and provide our “<...
Are you getting lost in the mix or not being seen when exhibiting at trade shows? While there are a few aspects that come in to play to increasing your visibility at events. The easiest and most effective way of doing so, is to include lighting on your displays.
A successful trade show isn’t always about who spent the most money, but rather who was better at it. Here are some tips that will allow you to do so effectively, without breaking the bank.
How do event organizers keep exhibitors happy and coming back every year? Here are six new ideas to consider.
Trade show exhibiting can be overwhelming, especially if your show is fast approaching. The key to success is careful planning. Exhibiting at an exhibition is very different from attending one. To drive traffic to your booth and leave a memorable impression, you need to create a detailed game plan for your event activities.
Events and exhibitions can last all day or all night and your business and/or client requires you to be on your feet and on your best, always. This can be exhausting, and dragging yourself through the day with a constant smile on your face is challenging. Yet the best event organizers and coordinators somehow manage it. What is their secret?
Exhibiting at a trade show isn’t cheap. You have the costs of the event itself, show logistics, your time spent at the event, and the marketing materials that you bring along with you. The first three in that list are an inevitable expense for every show, however, money does NOTneed to be spent on your marketing materials for every show with proper handling and care.
At DoTradeshow, we want to make sure you have all the tools necessary to have a successful outcome at your event. We have compiled a list of common mistakes that exhibitors make without even knowing it. These tools will help you achieve the maximum return on your investment and ensure that you have a successful show:
We’ve all been to trade shows where every exhibitor is trying to outdo the next with the biggest booth and the most state-of-the-art gadgets to draw in attendees. While they do draw attention, sometimes it’s the smaller, more intimate setting that attendees will remember.
As we all know, trade shows are opportunities for new leads and new business. Do you know how to make the most out of them to ensure future success?
Email marketing is one of the most powerful avenues for generating leads after trade shows. Follow-up emails are critical to closing your sales. Most of the time, exhibitors miss their window of opportunity because they are so fatigued after their event.
You put a lot of time and money into the trade shows you exhibit at. Are you putting enough effort into your pre-show marketing? Pre-show marketing is a great way of ensuring that your company is visible at the event. Effective pre-show marketing will help draw attention and traffic to your booth, as well as maximizing the qualified leads you gather at the event.
If you are like us, your trade show schedule is packed. Planning for the pre and during show periods is important, but many businesses neglect what happens after the show. Communicating with your leads and continuing the conversation is key to sealing the deal.
You may be asking yourself “Alright. I have my trade show display, but it is not drawing as much attention as I had anticipated. What can I do?” When suddenly a light-bulb goes off in your head “A-ha! I need to add backlit lights to my display!” (Pun very intended). Adding lighting is always a great idea to brighten up any display, BUT do you know how to use them to their full potential?
Every time you sell your product or service at a trade show, you put in a lot of effort, time and money. Therefore, it is important to find every way of maximizing that investment.
Your main objective should be to create attention to your business; attention that remains even after the show, no matter what your budget is. Here are some tips to follow that will ensure a memorable display at a price even the smallest budget can achieve.
Seasoned trade show exhibitors know that bigger booths tend to garner the most attention from the attendees. A bigger booth means that larger dynamic displays can be set up, so everyone can’t help but look at the exhibit. Understandably, then, event marketing staff working with smaller budgets might sometimes feel discouraged, anxious that their humble little booth won’t reap a competitive return on investment (ROI).
Exhibiting at trade shows. How hard can it be? All you do is show up and talk to people, right? Exhibiting is actually much harder than it looks. With that being said, trade shows have continually remained very popular because they can yield great results when done correctly.
If you are exhibiting for the first time, DoTradeshow.com wants to help shorten your learning curve with these four tips you need to succeed:
The key to success has always been about preparation. We have searched the internet high and low for opinions and predictions on upcoming event marketing trends for the fall season.
Ugh, the headache of trade show logistics! We have all been there; the wondrously disappearing delivery, the mile-long back-up in the trade show loading dock, or the “not responsible for damaged items” excuses.
The total goal of your trade show display graphics is to bring the right attendees to your booth with a short, but forward statement. Especially for newer, not well-known brands, it’s crucial to remember that using only your company name typically will not achieve that purpose. It is unlikely for an attendee to play a guessing game as to what your brand is about; and they will move on to the next booth. Here are a few tips to accomplish this goal and make you stand out more than other exhi...