As we all know, trade shows are opportunities for new leads and new business. Do you know how to make the most out of them to ensure future success?
Email marketing is one of the most powerful avenues for generating leads after trade shows. Follow-up emails are critical to closing your sales. Most of the time, exhibitors miss their window of opportunity because they are so fatigued after their event.
You put a lot of time and money into the trade shows you exhibit at. Are you putting enough effort into your pre-show marketing? Pre-show marketing is a great way of ensuring that your company is visible at the event. Effective pre-show marketing will help draw attention and traffic to your booth, as well as maximizing the qualified leads you gather at the event.
If you are like us, your trade show schedule is packed. Planning for the pre and during show periods is important, but many businesses neglect what happens after the show. Communicating with your leads and continuing the conversation is key to sealing the deal.
You may be asking yourself “Alright. I have my trade show display, but it is not drawing as much attention as I had anticipated. What can I do?” When suddenly a light-bulb goes off in your head “A-ha! I need to add backlit lights to my display!” (Pun very intended). Adding lighting is always a great idea to brighten up any display, BUT do you know how to use them to their full potential?
Every time you sell your product or service at a trade show, you put in a lot of effort, time and money. Therefore, it is important to find every way of maximizing that investment.
Your main objective should be to create attention to your business; attention that remains even after the show, no matter what your budget is. Here are some tips to follow that will ensure a memorable display at a price even the smallest budget can achieve.
Seasoned trade show exhibitors know that bigger booths tend to garner the most attention from the attendees. A bigger booth means that larger dynamic displays can be set up, so everyone can’t help but look at the exhibit. Understandably, then, event marketing staff working with smaller budgets might sometimes feel discouraged, anxious that their humble little booth won’t reap a competitive return on investment (ROI).
Exhibiting at trade shows. How hard can it be? All you do is show up and talk to people, right? Exhibiting is actually much harder than it looks. With that being said, trade shows have continually remained very popular because they can yield great results when done correctly.
If you are exhibiting for the first time, DoTradeshow.com wants to help shorten your learning curve with these four tips you need to succeed:
The key to success has always been about preparation. We have searched the internet high and low for opinions and predictions on upcoming event marketing trends for the fall season.
Ugh, the headache of trade show logistics! We have all been there; the wondrously disappearing delivery, the mile-long back-up in the trade show loading dock, or the “not responsible for damaged items” excuses.
The total goal of your trade show display graphics is to bring the right attendees to your booth with a short, but forward statement. Especially for newer, not well-known brands, it’s crucial to remember that using only your company name typically will not achieve that purpose. It is unlikely for an attendee to play a guessing game as to what your brand is about; and they will move on to the next booth. Here are a few tips to accomplish this goal and make you stand out more than other exhi...
There has been a lot of interest and inquiries into storage and shipping cases for portable displays. One of the most widely used display cases on the market is the oval case. The strength of the oval case revolves around its shape and size. While it is large enough to fit an entire 10 foot popup booth display inside, it is small enough to fit in the back seat or the trunk of a reg... Read More
There are different factors to be considered when preparing large-format graphics for printing trade show displays. The traditional rules of file resolution used in standard offset printing may not apply. A common misconception is that higher resolution automatically yields better quality printing. This is not true for large-format printing, except that it produces a huge file that is often impossible to edit or transfer. Here is why. Read More
When designing the graphics for new trade show displays, many people simply copy and paste the contents from their brochures. This is usually not recommended. Here is why. Read More
We want to make your graphic design process as simple and as smooth as possible. This means we will take all of the elements that will be involved in the design and arrange them according to a layout concept for you. Since we charge hourly for design projects and we are not creating several independent or unique designs for you to choose from, this allows us to keep costs low for you and to produce a display that reflects your company well in every aspect. Read More
When you are getting geared up to shop for a new trade show booth display, you need to know what you are working with to determine your choices. The primary fact you will want to find out is the size of the booth space. Next is the location and position of your booth. Read More Attending trade shows is a great way to get high-quality sales leads. To maximize your return, you need a professional presentation of your company using a well-designed trade show display and booth graphics. Portable displays are getting more popular due to their superior design and low cost in shipping and ownership. Read More Pop up displays are portable and easy to set up and take down. It requires only one person without the need for any tools. Whether you are setting up a small tabletop pop up display or a large floor pop up booth, the process and parts will be the same. Read More
Choosing the right space to display your products and services can be as important as picking the right event to exhibit. Where your space is located in the overall layout can play a major role in the outcome. Read More
Portable trade show displays help make the most out of limited marketing budgets due to their affordable prices and low costs of ownership. Read More
Thepopup display is becoming one of the most popular display styles on the market today due to their professional looks and competetive prices, but the truth is everyone has their own favorite feature. Read More
Although we do require full size files for printing, it is possible to send a half-size file or another size that is proportional to the print size. Read More
If you have purchased trade show display products in the past, chances are you paid too much. It is common for your order to pass through multiple layers of middlemen before it reaches you. As you can imagine, every middleman will take a portion of the profit and pass the cost onto you. Smart businessmen are buying directly from the manufacturers now. Read More
We have all been there, Sunday evening after a five-day trade show and now it’s time for show “teardown”, and that’s exactly what it is; “tear” “down”. At the end of a long trade show your sales staff is never thinking about the displays’ best interest and its appearance for the next show. Read More
New-comers to trade show exhibiting often face a tough decision about whether or not to own a booth display. Display rentals may appear more affordable, but more often than not it is a less-than-desirable way to present yourself. Read More
t’s a very good question to ask yourself when you step back and look at your trade show display. Is it easy to pick out your discriminators? Read More
Deciding on the right marketing booth for a trade show can be a tricky ordeal. There are many factors you must take into consideration such as which messages to convey, who will be using the display, how your show presence will be managed, and so on. With a full mural pop-up display, you will present yourself as a professional, legitimate business and in the best light possible. Read More
One of the biggest issues for customers working with large format graphic printing is gathering images large enough to professionally represent their company. Depending on what size of trade show displays your company is interested in and how you would like it to be used, graphic images may be harder to obtain. Read More
We are social animals, and we are naturally curious. If there's a line at your trade show booth or a crowd, it will draw others to see what the fuss is all about. Some products are easier to create a dynamic demonstration than others, but you can still create "Booth Buzz". Read More
As we have mentioned in earlier blogs, there are considerations before you start designing your display. Once you have thought through the space, layout and desired effect you are ready to start your design. Read More
Trade shows are the most effective marketing media that allow businesses to meet their customers face-to-face. Here are some tips and ideas to help you gain better ROI from your next trade show exhibiting efforts. Read More
For exhibitors in Minnesota, spring has finally sprung and we just enjoyed a spectacular weekend. I want to share a picture of our store front with the flag proudly flying under the beautiful blue sky! Read More
It's no accident that Imagine is the same root word as Image. Images, when correctly used, can convey information and persuade your audience in a trade show setting. Read More
“The Wonderful World of COLOR!” If you are a baby boomer, you probably recognize the title as Disney’s slogan as their Sunday night programing burst onto the TV screen years ago. It was an extremely effective marketing campaign; Americans can recall it after 50 years. Read More
Last week we highlighted the value of backlighting. It is the single most effective hardware investment in a trade show booth. A 10x10 display, properly presented, can far outperform a larger display, poorly executed. Read More
This past week we had a series of pop up displays set up at our Burnsville production facility for quality assurance before being shipped to customers. While all of the displays were well executed, I can’t help noticing some of them more than others. Read More