Graphic Design Services for Trade Show Displays
Creating a professional trade show display starts with a strong design. At DoTradeshow, our experienced graphic designers help turn your ideas into high-impact banners and displays that attract attention on a busy trade show floor.
If you're not sure where to start, don’t worry — most of our customers begin with just a few ideas. Our design process helps guide you through creating a banner that clearly communicates your brand, services, and message.
Before our designers begin work, we ask that you provide a few important items to help us create the best possible design.
The 5 Things Every Trade Show Banner Needs
The most successful banners follow a simple structure. When someone walks past your booth, they should be able to understand your message in just a few seconds.
Here are the five elements every effective banner should include.
1. A Clear Headline
Your headline is the first thing people see from across the room. It should quickly communicate what your business does.
Examples:
• Quality Concrete Foundations Since 1980
• Minnesota's Trusted Electrical Contractor
• Custom Trade Show Displays That Stand Out
Keep it short, bold, and easy to read from a distance.
2. Your Key Services
Once someone reads your headline, the next thing they look for is what you actually offer.
List 3–5 key services or products.
Example:
• Driveways
• Garage slabs
• Decorative patios
• Agricultural concrete
This helps visitors quickly determine if your business is relevant to them.
3. What Makes Your Company Different
Trade shows are full of competitors. Your display should communicate why someone should choose your business.
Examples:
• Family owned business
• 4th generation company
• 100+ years of experience
• Serving Minnesota since 1985
• Licensed & insured
These trust builders help establish credibility instantly.
4. Strong Visuals
Images are one of the most powerful parts of your display. A large, high-quality image is often more effective than multiple small photos.
Great visuals might include:
• Photos of your work
• Product images
• Industry graphics or icons
• Background imagery that reflects your brand
Always use high-resolution images suitable for large-format printing.
5. A Clear Call to Action
Your banner should tell people what to do next.
Examples:
• Visit Booth #214
• Call Today
• Schedule a Consultation
• Scan Our QR Code
A clear call to action helps turn interest into leads.
What We Need From You Before We Begin Design
To ensure the design process runs smoothly, please place the following items into a folder labeled with your company name.
Required Files
• High-resolution logo files (AI, EPS, or PDF preferred)
• Images you would like included in the design
• The text or message you want on the display
• Company brand colors (CMYK or Pantone values)
• Font styles used by your brand
• Any mockups, sketches, or design inspiration
Providing these items helps our designers create a layout that accurately represents your brand.
Not Sure What To Put On Your Banner?
If you're unsure how to structure your banner, use this simple formula:
-
Headline
What you do -
Services
What you offer -
Trust Builder
Why customers choose you -
Call To Action
What visitors should do next
Example:
Headline
Quality Concrete Foundations Since 1980
Services
Driveways • Garage Slabs • Decorative Patios
Trust Builder
Family Owned • Serving Minnesota Since 1985
Call To Action
Visit Booth #214
Let Our Designers Bring Your Display to Life
Our graphic designers specialize in large-format trade show graphics, including:
• Retractable banner designs
• 10ft and 20ft display graphics
• Table covers and booth graphics
• Replacement display graphics
Whether you have a fully developed concept or just a few ideas, we’re here to help you create a professional display that attracts attention and represents your brand.
✔ Need help getting started?
Fill out our Design Request Form, and our team will begin reviewing your project.
Need help designing a show-stopping backdrop? That’s what we do. Let’s talk
CONTACT US!
