Why we believe helping you make the right decision is more important than making the sale

When you contact a trade show display company, you probably expect us to try to sell you something.

And, of course, we are a business. We sell trade show displays, graphics, banners, counters, lighting, and all the other things that help businesses show up professionally at their events.

But there is something we believe very strongly at DoTradeshow:

Our job isn't to sell you the most expensive solution we can. Our job is to help you find the solution that makes the most sense for you.

Sometimes, that means we're the company you should buy from.

Sometimes, it doesn't.

And we're completely okay with that.

We're Here to Help You Make the Right Decision

Trade show displays can be confusing.

There are countless display systems, manufacturers, materials, sizes, configurations, graphic options, and price points. It can be difficult to know whether you're getting what you actually need—or simply paying for something because someone told you that you need it.

That's where we believe a good trade show company should be different.

When you come to us with a question, we're going to look at your situation, not just our product catalog.

• What are you trying to accomplish?
• How often do you attend trade shows?
• How are you transporting the display?
• Do you need something reusable?
• Can you reuse the hardware you already own?
• Would a replacement graphic make more sense than purchasing a completely new display?
• Is there a less expensive option that will accomplish the same thing?

Sometimes the answer isn't another product. Sometimes the answer is simply “Here's what I would do if I were in your shoes.”

Sometimes We Point Customers Somewhere Else

We recently had a customer looking for a particular piece of trade show hardware.

We could have purchased it through our supplier, marked it up, and sold it to them.

Technically, there was nothing wrong with doing that.

But when we looked at what they needed, we realized they could get the exact hardware directly through the manufacturer at a significantly lower price.

So we told them.

We gave them the information they needed, pointed them in the right direction, and told them how to get set up with the manufacturer.

Could we have made a sale?

Yes.

Did we?

No.

And we're perfectly happy with that decision.

Because to us, earning someone's trust is worth more than making a few extra dollars on one order.

We Don't Believe Every Conversation Needs to End With an Order

We've had customers reach out to us with questions about displays they purchased somewhere else.

We've helped customers figure out how to replace graphics without replacing perfectly good hardware.

We've recommended less expensive solutions when we knew they would meet the customer's needs.

We've helped people understand display specifications, artwork requirements, setup, transportation, and printing—even when the answer wasn't necessarily going to result in an order from us.

Why?

Because we don't want to be the company you feel like you have to buy from in order to get help.

We want to be the company you know you can call when you need help.

That's a very different relationship.

Your Budget Matters

We also understand that businesses have budgets.

Not every company needs a $5,000 trade show display.

Not every event requires a large custom exhibit.

And sometimes the most practical solution is a simple retractable banner, a replacement graphic, or a display you can reuse for years.

We aren't interested in convincing you to spend more money simply because we can.

Instead, we'd rather understand what you're trying to accomplish and help you determine where your money will make the biggest impact.

Maybe that's investing more in the display.

Maybe it's better graphics.

Maybe it's lighting.

Maybe it's a monitor.

Or maybe it's spending less.

The right answer depends on you.

This Is Also Why We Review Your Artwork

This same philosophy is behind something else we do differently: we review your artwork before it goes into production.

We don't want to simply receive a file, print it, and send it out the door.

We look at the artwork from a production and finished-product perspective. We're looking for things that could potentially create a problem once the piece is printed or assembled.

Sometimes we find something that needs to be changed.

Sometimes we find something that's technically okay but worth pointing out.

And sometimes, after we've explained what we see, the customer decides they want to leave it exactly as it is.

That's okay too.

Our job is to give you the information so you can make an informed decision.

We'd much rather have that conversation before your display is printed than have you discover an issue when you open the box at your trade show.

We Want to Be Your Resource

Our goal is to build relationships that last longer than one trade show.

Maybe you need a 10ft display this year.

Next year, maybe you need replacement graphics.

The year after that, maybe you're exhibiting in a 20×20 space and need something completely different.

And sometimes, maybe we'll tell you that another company or supplier is the better option for a particular piece of your project.

That's okay.

Because we hope that when you have your next question, we're still the first company you think to call.

 

Do We Want Your Business?

Absolutely.

We're proud of what we make, stand behind our products, and'd love the opportunity to work with you.

But we don't believe the best way to earn your business is by trying to sell you something you don't need.

We believe the best way to earn your business is by being honest with you.

• If we can save you money, we'll tell you.
• If you can reuse something you already own, we'll tell you.
• If there's a better product for your situation, we'll tell you.
• If we're not the right resource for something, we'll help point you in the right direction.

And when you do choose to work with us, you can feel confident that we're recommending something because we genuinely believe it's the right solution—not simply because it's the most profitable one for us.

Because at the end of the day, it's not just about making a sale.

It's about making a difference.

And we believe that when you take care of people, help them make good decisions, and treat them the way you'd want to be treated, the business has a way of taking care of itself.

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Not sure what trade show display is right for you?

That's exactly what we're here for.

Tell us what you're trying to accomplish, your budget, how often you exhibit, and what you're currently using. We'll help you sort through the options and find the solution that makes the most sense for your business.

Even if the answer isn't to buy from us, we'll help you find the right direction.

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