Last week we highlighted the value of backlighting. It is the single most effective hardware investment in a trade show booth. A 10x10 display, properly presented, can far outperform a larger display, poorly executed.
Now let’s think a little about messaging and graphics. An impactful, eye-catching design with well written tag lines will increase your chances of stopping people in their tracks. Trade Show Displays can assist you by engaging our professional graphic artists with years of experience. Here are some basic tips on creating an effective graphic design.
Compelling Headline: use action words and phrases that are appealing to your potential customers. You want the headline to deliver a powerful message to catch the right eyes and to propel prospects to take action.
Simplicity: short, concise statements win the day! Keep it simple, clean, and to-the-point. An average attendee only has 3 seconds to decide whether or not to stop at your booth. So help by keeping your key messages to a minimum.
Color and Graphics: a picture is worth a thousand words! Visual cues and representations combined with graphics usually get much more attention than words alone. Do not be afraid to use stunning images, vibrant colors, and large fonts.
Speaking of pictures, check out the videos of attention-grabbing displays at Dotradeshow.com and see how quick and easy these portable booths launch into action! Stop by our showroom in Burnsville and have a crack at it yourself. Good Luck and we hope you will find new prospects lining up to talk with your sales team at your next trade show event. See you at the Longevity Expo by MediaMAX this Saturday at Maple Grove Community Center!
2401 Highway 13 W.
Burnsville, MN 55337