When it comes to designing trade show backdrops, the font size you choose is more than a design detail—it’s a deal breaker. If your text is too small, attendees walking by will miss your message. If it’s too big, you risk cutting off important information or creating a cluttered look.
So, what’s the right font size for a 10-foot and 8-foot backdrop? Let’s break it down.
Why Font Size Matters
Trade shows are busy. People are moving quickly, scanning booths from 10–20 feet away. Your backdrop should communicate your brand name, key message, and call-to-action at a glance. This means text needs to be big enough to read from a distance.
Rule of Thumb:
For every 10 feet of viewing distance, text should be about 1 inch tall for every 10 feet away—but this is the minimum. Bigger is better for headlines.
Recommended Font Sizes for Backdrops
Here are general guidelines for backdrops viewed from 10–20 feet away:
| Backdrop Size | Viewing Distance | Headline Font Size | Sub-Text Font Size |
|---|---|---|---|
| 10ft Backdrop | 15–20 feet | 150 pt+ (15–18 inches tall) | 90–120 pt |
| 8ft Backdrop | 10–15 feet | 120 pt+ (12–14 inches tall) | 72–90 pt |
Key Tip: These sizes are for major headlines and company names. Keep additional text minimal—don’t overcrowd your design.
Font Selection Tips
- Choose Bold, Clear Fonts: Sans-serif fonts like Helvetica, Arial, or Open Sans are ideal.
- Avoid Script or Thin Fonts: They can disappear from a distance.
- Stick to 2–3 Font Sizes: Headline, subheading, and minimal body text.
Best Practices for Readability
✅ High Contrast Colors: Dark text on light background or vice versa.
✅ Short Phrases Only: Think headlines, not paragraphs.
✅ Test Before Printing: Print a section at actual size or use a digital proof.
Final Thought
Your backdrop is your silent salesperson—it should speak clearly, even from across the aisle. Using the right font size ensures your message gets seen and remembered.
Need help with design and printing? We specialize in custom trade show backdrops that look sharp and read easily from any distance.
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