Why You Should Skip the “www.” — And How to Create the Perfect Custom Backdrop Design
When you’re investing in a custom-printed backdrop for your tradeshow, event, or in-office display, every inch of design matters. From your logo placement to your website address, these details affect how people see (and remember) your brand. One small but powerful tip? Skip the “www.” before your website address.
Why Drop the “www.”?
-
Cleaner, Modern Look – Modern audiences are used to seeing websites without “www.” Most brands today use
yourcompany.comfor a cleaner and more streamlined appearance. -
Easier to Read at a Distance – Backdrops are meant to grab attention quickly. Removing extra characters makes your URL faster to read and easier to remember.
-
Consistent Across Marketing – If your business cards, flyers, and email signatures don’t use “www.”, your backdrop should match for consistency.
-
Still Works Technically – Whether you type
www.yourcompany.comor justyourcompany.com, most websites today automatically load correctly without the extra prefix.
Best Practices for Laying Out Your Custom Backdrop Design
A backdrop isn’t just a background — it’s your brand billboard. You only have a few seconds to make an impact, so your layout should be strategic.
1. Keep It Simple and Bold
- Large, readable fonts for your company name and tagline.
- Avoid overcrowding with too many words or small details.
2. Focus on Your Main Message
- What do you want someone to remember after walking past your booth? That’s your headline.
3. High-Contrast Colors
- Use colors that stand out from one another so your text is visible from a distance.
4. Logo Placement
- Place your logo near the top or in a central, eye-catching spot.
5. Strategic Website Placement
- Include your website at the bottom or top of your display — without the “www.” — in a large, bold font so it’s visible even in photos.
6. Leave Breathing Room
- Avoid pushing text or images to the very edge. White space (or empty space) makes your design easier to read.
Final Tip: Always step back and view your design as if you were 10–15 feet away. That’s the real viewing distance for most tradeshow attendees.
By keeping your design clean, avoiding outdated “www.” prefixes, and placing elements strategically, your backdrop will not only look modern but will also make your brand more memorable.
CONTACT US!
