The key to success has always been about preparation. We have searched the internet high and low for opinions and predictions on upcoming event marketing trends for the fall season.
These predictions from leaders in the marketing industry combined with our knowledge from the previous event season, wrapped in our expertise in aiding businesses like yours, led to our own list.
These are the trends in trade show marketing for your fall events:
Quality Content: Visibility is important and gives you a huge advantage in face-to-face marketing, but that is not enough. Quality over quantity is the name of the game for all marketing mediums. Having relevant content is crucial in resonating with the event attendees.
Social Media and Influencer Marketing: Although there is belief that both of these marketing tactics will go through drastic changes, that doesn’t mean they are not important. The key will be keeping your eye on the changes, so you can adapt to new social media and influencer trends, keeping you ahead of the game and up-to-date. We’ll continue to share our findings throughout the fall event season.
Real Connections: Everyone agrees that event marketing is crucial to success, but it’s how you execute that gives you the results. With technology on the rise everywhere, making genuine connections is what will stand out to your potential clients alongside those new gadgets. Use technology, but make sure you’re not losing your persona and human touch to create those strong relationships with attendees.
The fall trade show season is just around the corner. Make sure you are ahead of the curve and up-to-date with upcoming event marketing trends, and continue enlarging your presence at all of your future events!