Trade shows are the most effective marketing media that allow businesses to meet their customers face-to-face. Here are some tips and ideas to help you gain better ROI from your next trade show exhibiting efforts.
Plan Early
Many trade show events offer early-bird specials that can save you on booth space. Plan travel well in advance for your booth staff to benefit from discounted air fare, hotel and rental car. Ship your displays early to avoid expedited shipping expenses. Order your promotional items and print all of your pre-show and post-event marketing materials in advance to avoid rush order fees and take advantage of quantity discounts.
Shop Smart for Trade Show Equipment
Once you determine your booth size, the next step is to shop for a trade show display. There are some cheap products available online that LOOK like the more expensive ones. Unfortunately, you often find yourself dealing with a fly-by-night internet outlet who sells poorly built products without warranties. Shop smart and buy factory direct from a reputable manufacturer (like DoTradeshow) who has a long history of reliable products and customer satisfaction.
Use Portable Displays
Buy portable trade show displays that can be easily set up and torn down by your booth staff. This will save time and money in booth installation and dissembling. The most cost effective option for a 10 x 10 booth is a pop up display, which takes only a few minutes to set up and requires no tools.
Take Advantage of No-Cost Marketing
Stretch your trade show budget by using no-cost marketing methods to promote your event participation. These include social media outreach, website promotion and email marketing.
Exhibiting at trade shows can be a daunting experience, but DoTradeshow is here to help.
DoTradeshow Displays
2401 Highway 13 W.
Burnsville, MN 55337
952-942-1000
www.DoTradeshow.com
