The total goal of your trade show display graphics is to bring the right attendees to your booth with a short, but forward statement. Especially for newer, not well-known brands, it’s crucial to remember that using only your company name typically will not achieve that purpose. It is unlikely for an attendee to play a guessing game as to what your brand is about; and they will move on to the next booth. Here are a few tips to accomplish this goal and make you stand out more than other exhibitors.
1. Use eye-catching, but clear copy
Try to create a short tagline that an attendee can understand within 3 seconds. Keep it honest, and stray away from making it too abstract.
2. Use a limited number of text and images
The average attendee will only be in front of your booth for 10 seconds before deciding to stay or move on to the next booth. At first thought, you might want to use tons of images with the idea that showing off all of your products or services will draw the attention of attendees, but this will more than likely overwhelm your potential client. What your booth does not say is just as important as what it does say. Using less imagery, text, and more empty space, will spark the potential client’s curiosity and drive them towards your booth.
3. Make your text legible
Use fonts that are easy to read and the general rule of thumb is to stick to no more than 2 or 3 different fonts at the same time. As for size, a good rule for your display is to add an inch of height to each font for every foot away that attendees will stand. If you want your potential clients to read your text comfortably from 10 feet away, add 10 inches to the font size.
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