Trade Show Booth Design Ideas
The goal of your trade show display graphic is to bring quality attendees to your booth with a short, but forward statement. Using only your company name will rarely achieve this goal; especially for newer, not well-known brands. Don’t leave your quality prospects guessing what your brand is about; as they will move on to the next booth. Here are a few tips to accomplish this goal and make you stand out more than other exhibitors:
Create a short tagline that an attendee can understand within 3 seconds. Keep it honest, and stray away from making it abstract.
The average attendee will be in front of your booth for 10 seconds before deciding to stay or move on to the next booth. Your first idea might be to use tons of images showing off all of your products or services to draw the attention of attendees, but this will more than likely overwhelm your potential client. What your booth does not say is just as important as what it does say. Using less imagery, text, and more empty space, will spark the potential client’s curiosity and drive them towards your booth.
Use fonts that are easy to read. Stick to two or three fonts that don’t compete against each other. As for size, the rule is to add an inch of height to each font for every foot away that attendees will stand. If you want your potential clients to read your text comfortably from 10 feet away, add 10 inches to the font size.
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