Every time you sell your product or service at a trade show, you put in a lot of effort, time and money. Therefore, it is important to find every way of maximizing that investment.
Your main objective should be to create attention to your business; attention that remains even after the show, no matter what your budget is. Here are some tips to follow that will ensure a memorable display at a price even the smallest budget can achieve.
Use Simple Lighting. Lights are critical to well-done trade show marketing. Use affordable lighting systems such as Backlit lights for popup displays. These lights draw particular attention to certain products, logos, or different demonstrations. They can be used to light a variety of different panel combinations, and immediately draw the attention of potential sales leads.
Backlit lights blog coming soon!
Be Organized. A messy exhibit space can detract from your booth design. Use literature racks to present brochures and flyers in a professional manner.
Look for a Stand. Affordable banner stands are a flexible option for a custom display. Most will allow you to swap out graphics for each show, especially if you command various audiences.
Employ Affordable but Top-Notch Graphics. To outdo the competition, use the advances that have been made in the photography world. Use the services of trade show booth design professionals to develop and print your design graphics. This is not the time for shortcuts; quality materials attract quality leads.
Custom trade show displays can be expensive, but they don’t have to be. Although, they do need to be creative, smart, and most importantly, memorable.
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